The other day, I was listening to a podcast interview with Rob Kosberg, a best-selling author, speaker, and the founder of BestSellerPublishing.org. Rob is one of the most sought-after experts on how to write, publish, and promote books that land on various best-selling lists across the world.
And he's got the kind of income that would make those of you with money shit...
well...
shit yourselves.
The podcast episode itself wasn’t all that impressive, but towards the end of the interview, Rob said this one phrase that literally made me hit rewind 5 times just so that I could hear it again. If it were anyone else listening, they probably would have missed it because it was just a quick phrase he uttered before moving on with the interview.
But when I heard it, I couldn’t help but pull into a parking lot, bust out my journal, and frantically begin to write an outline that ultimately became this blog post.
I'll share that little piece of gold...
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